So transactional, relational and promotional emails will be the category that all your emails fall into. From there, depending on whether you send the email manually or automate the sending of the email, you will classify them as email blasts and follow-ups: Email newsletters: Sent manually. Most of your promotional and relational emails. Typically sent to your "Master List" of email subscribers. Sent to everyone NOT participating in the automatic follow-up campaign. Anything that is particularly time-sensitive.
Every email transaction, welcome series, delivered chinese malaysia data series, incoming series, etc. Anything that doesn't make sense to send manually on a regular basis. It is safe to send 3-5 emails in a row. Measure campaign engagement to learn how many emails are best to send to your list and segments. Note: If your email provider allows it, create a 3, 5, and 7 day welcome series to see which series generates the most participants and subscribers.
Building an Email Marketing Strategy So far, we've covered why email marketing matters, what emails to send to customers at different stages of the consumer decision journey, and what types of emails you'll be sending. Now it's time to tie it all together with a nice red ribbon and make your email marketing strategy look like a piece of art (which is really what marketing is... a blank sheet of paper that will be filled with your imaginary beautiful scenes).