Commerce’s recent research on SMBs shared that

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Understand why your customers chose you and what they need
Set concrete expectations at the start of the engagement
Deliver on those expectations (and satisfy your customers' needs)
Innovate how you can provide unexpected extras that go above and beyond
Continue to measure satisfaction and improve the customer experience
When you understand your customers’ needs, expectations, and cater to their desires, it will pay off, as you will reduce customer churn and instead inspire loyalty.

6. Hire the right talent.
The U.S. Chamber of 45.9% of Americans are employed by a small business. However, 82% of them operate without any employees at all. This is a tough statistic to consider, especially since most of the challenges on this list can’t be overcome without a fantastic team that understands business goals and can work together to meet them.

In addition, a 2022 report from the Society for Human united kingdom phone number material Resource Management (SHRM) shared that the cost of onboarding can average about $4,700 per new employee, which is troubling for those operating with smaller budgets. If you have high employee turnover, you’re spending more money hiring talent than you would like.

Here’s How to Fix It:
It’s easy to hire with a short-term mindset: send out a job description, screen applicants, and make a decision. But, because of the high costs of hiring, it’s crucial to invest a significant amount of time in the hiring process. Don’t settle for good employees when you can find great ones, even if it takes longer. It’s the great employees that will help your company get to the next level. Here’s what I suggest you do to make talent acquisition a little easier:

1. Create your “dream” employee persona.
Just like you create buyer personas for your customers, create candidate personas for your job candidates. Your personas should differ for each role you’re hiring for but will share some underlying traits around company culture.