As Carlos Molina , CEO of the performance agency Tidart, told us in an interview, “Data Driven is data-driven and is used on many platforms: they are statistical and mathematical models that allow you to evaluate all conversion paths, even those that do not convert, and compare them . Using this information, they assign credit to each of them. In this way, your attribution model varies to be as correct as possible.”
That is, under this attribution model, Google will distribute the credit for the conversion among the different paths or impressions that led the consumer to the purchase, including dynamic and real-time data, which will provide more useful information that can determine the evolution of the user's behavior throughout the buyer journey , on bahrain business email database different devices, browsers or apps, and of course will allow advertising investment to be directed more effectively.
The attribution models that will be available in Google Ads
The data-driven model will be activated by default for all advertisers, regardless of the budget they manage in Google Ads , and any marketing specialist who wants to change to last click attribution will be able to do so since it will be available among the different options within the platform , among which are the attribution models:
Last click, which attributes all conversion value to the ad that received the last click and the corresponding keyword.