With such high expectations, major brands joined in with special spaces at the event, brands that were present during the sporting event, in the broadcast, on the official World Balloon Festival Twitter account and that were able to take advantage of the occasion to launch special promotions:
Like Oreo, who in addition to having visibility in the commentators' box, was in charge of the "Ojo del Globo" section in which the referees led by Rafa Guerrero accessed the videos on the screens to give legality to each of the players' movements.
Balloon Eye sponsored by Oreo
Mentos, which in addition to being the leader of the start button of each match and sponsoring the most exciting "mo-ments" of each game , also had a presence in the room set up especially for the game, a space that by the way was fully furnished to simulate a normal living room and dining room, whose sponsorship was provided by the furniture store Kave Home.
Kelme was featured on each of the uniforms, which were australia business email database personalized with the representative colors, flags and names of the players.
Mentos, Kave and Yoigo, sponsors of the World Balloon Championship
Doritos was also part of the event with an arcade machine and some beanbag chairs as part of the furniture, a visibility that increased when it raffled off on its Twitter account an arcade machine identical to the one presented at the World Balloons arena along with bags of Doritos.
Yoigo , which was featured on the players' protective helmets, had a special presence during "The Golden Globe", the moment in which after two minutes, the official time of each game, if the players were tied, the fans were turned on and the players had to keep the balloon afloat, without using their hands. In addition, Yoigo took advantage of this moment to invite its followers on Twitter to retweet its promotion and enter a draw for a PS5 and a free year of infinite gigabytes with its brand.