Creating a gif is a skill that can be performed in a very simple way , given the different possibilities and software available on the market. You can work with Adobe Photoshop or even with a mobile application.
If you don't know, GIF is an image format that can be found in a still form or in an animated form, in an infinite loop or not.
On the Internet they are used on a large scale in their animated form, after all that is what they were created for.
The interesting thing about GIFs is that, when animated, they angola email list 276670 contact leads create an illusion of movement by displaying a sequence of images or frames for a certain period.
GIF, the acronym for Graphics Interchange Format , is a bitmap image format that uses 8-bit colors.
It uses LZW compaction, which is a lossless compression method, leaving areas of solid color sharp while preserving detail.
But it's not all roses and roses: Because GIF files are limited to 256 colors , optimizing an original 24-bit image as an 8-bit GIF can subtract colors and corrupt the original image.
Another interesting aspect is that GIFs support image transparency, in addition to being accepted in practically all browsers (Google Chrome, Mozilla Firefox, Microsoft Edge, among others).
The GIF in your marketing strategy
You may be wondering why to use this tool/strategy in marketing. Well, GIFs are easy to understand and load faster than videos.
They are a great way to attract your user's attention, encouraging them to share or click on elements that previously went unnoticed on certain pages.
In the following tutorial you will learn how to create and export a gif. You can use the same step-by-step guide to create a banner, a moving button, a CTA (Call to Action) or even a meme.