EMP.: Tradedoubler also offers a solution for programmatic buying. What does this entail?

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Another unique feature is that Tradedoubler markets the technology platform to mature advertisers in the affiliate channel so that they can manage their own programs themselves in a white label model, which reduces their investments in the channel enormously, which equates to obtaining a higher ROI (Return on Investment).


SGM : Programmatic buying is the traditional purchase of advertising space on different media, media outlets and websites , but carried out in an automated way. Its objective is to find specific audiences and users to impact them with the ads that, based on their preferences, are the most appropriate for them at a specific time and context.

At Tradedoubler, we have developed the south africa phone data programmatic buying strategy to help advertisers who do not yet have enough visibility and traffic to generate it so that they can then launch a successful affiliate program. It is very important to keep in mind that without traffic, online stores cannot achieve sales.

Getting your Q4 campaigns right
EMP: Let's talk about the fourth quarter now. What does this period represent for brands?

SGM : They represent everything. Q4 is a crucial quarter in the digital marketing sector. For example, in the electronics sector at Tradedoubler we see increases in the Black Friday campaign compared to the same period of the previous month of 76% in impressions, 79% in clicks , 50% in sales and 40% in the average shopping basket value.

EMP: And when should brands and businesses start preparing their affiliate marketing campaign and how much budget should they set aside?