Everything you need to know to succeed on social media now

[ayeshshiddika11]

The emergence of social media has brought about a profound transformation in the interaction between companies and customers. No organisation doubts the need to be present on them.

The information collected in this article comes from the conclusions of the report 'Social Networks: current status and trends 2023' directed by professor at OBS Business School Santiago Giménez .

The aim of the study is to provide a complete and up-to-date overview of the world of social media and its impact on areas such as communication, culture and commerce, among others. Here we focus only on those aspects that concern the corporate environment and the way to adapt to the changing demands of users.

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Nearly 60% of the world's population romania phone data uses them: Approximately 5.16 billion people have an Internet connection, of which 4.76 billion are social network users (94.9% of the Internet population). This figure grows by 3% annually and now represents 59.4% of the world's population.

Where are these users? Most of them are in Western countries and Asia. Northern Europe is the region that makes the most use of social networks (83.6% of Internet users), Central and Western Europe 83.3%, and North America 73.9%.

Target audience : 53.7% of social media users are men, while 46.3% are women. The vast majority are between 20 and 39 years old.

Daily time spent on social media. The average daily time spent on social media is 2 hours and 31 minutes and is clearly increasing. However, the statistics vary according to age and gender, with women aged 16-24 leading the daily use of social media, with an average time of 3 hours and 11 minutes per day.