In line with the "white list" policy of SMS URLs, merchant marketing contingency strategies

[aminaas1575]

According to the requirements of the National Communications Commission (NCC), starting from November 18, 2024, if merchants want to send text messages with URLs, they must apply to the telecommunications industry or text message agency to be included in the "white list", otherwise they will not be able to send text messages containing links. , short URL information to prevent fraud and protect consumer rights.

Comply with SMS URL "whitelist" policy


At this time, the best thing to do is for merchants to apply for brand-specific URLs by themselves, but for merchants that are hosted by other e-commerce platforms, it still takes a while to apply and redirect. Therefore, even if the URL cannot be included during this period, merchants still have a variety of strategies to effectively deal with it and continue to maintain the attractiveness and conversion effects of marketing activities. Below we will share several contingency strategies to help merchants turn challenges into opportunities and create a more innovative and compliant marketing model.



Table of contents
Guide customers to search for brands and use exclusive discount codes to attract consumption
Guide users to download or open the App
Combined with offline pickup or store discounts
Conclusion
Guide customers to search for brands and use exclusive discount codes to attract consumption
Getting customers to remember your brand turkey whatsapp phone number name and actively search for it is an effective strategy. Merchants only need to strengthen brand SEO to ensure that customers can quickly find event information in search engines or platforms, and then use discount codes so that users only need to enter the code on the brand website to enjoy the discount without clicking on the link.

Example: Discount is coming! Search [Xiao Quan Department Store] on Google and use the discount code [SAVE50] at checkout to enjoy a 50 yuan discount, limited to 3 days!



Guide users to download or open the App
If your e-commerce company has an App, you should actively encourage customers to download the brand-specific App, concentrate promotional information within the platform, and focus the SMS function on action reminders. When customers already own the app, SMS can be used as a guidance tool to prompt them to open the app to view complete information.