8. What trends do you think will mark the future of marketing in Spain and Europe?

[ayeshshiddika11]

It will all be about omnichannel and real-time response. Mobile is of course very important, but we should not underestimate social media.

When it comes to finding the best way to interact with the brand, the biggest challenge for us is to create a smarter platform. What we do is use the knowledge of marketing professionals to design a customer journey or customer life cycle, which goes through different stages depending on the action-reaction. And our goal is to achieve a platform with self-learning capacity so that it is able to generate these customer journeys itself.

9. Are there still brands that refuse to use real-time technology?

Yes, we often encounter this attitude. But there is another problem, and that is that brands are not good at developing applications. In the world of mobile technology, everything has to have new zealand phone data context, be interesting and relevant to the consumer. Micro-localization is very important, it allows you to offer the right content at the right time.

10. What will Selligent’s strategy be to adapt to the new environment?

We have already made numerous investments in the mobile field. It is necessary to track the information, which is increasingly being produced from phones and tablets, and also to interact with the user through these devices.

Another key aspect today is to organize data in a different and efficient way, because there is too much information. We are working on adapting this data layer through different technologies that allow us to offer all possible information in real time.