Barilla, the Italian food company, won with its sustainable food campaign #SecondLifePasta . The initiative managed to reach over 110 million TikTok users, sharing sustainable food recipes and highlighting the importance of reducing food waste. It is estimated that around 500,000 meals were saved each year thanks to this video piece.
United Kingdom – Glow For It (Develop Digital)
Glow For It had a highly effective TikTok campaign, recognised as the best in the UK. The content strategy was consumer-centric and supported by active interaction with the audience through the “reply with video” function , building trust and encouraging participation.
By leveraging the most successful content like Spark Ads and In-Feed Ads, Glow For It achieved a 9% purchase rate and ROAS that far exceeded benchmarks. The impact was significant, with sales sold out within 48 hours, the launch of 12 new products, the hiring of 9 employees, and the expansion to a full-time office.
DACH- It's Happening (charles & charlotte GmbH + ODALINE GmbH)
Focusing on the strategy of attracting a younger canada number data demographic and positioning Nikon as the leading brand in video content, the campaign centered around a “Mystery Box Challenge” in which creators like Simon Meyer were selected through the TikTok Creator Marketplace to collaborate on creating art using Nikon cameras.
Simon Meyer is a German film director who also works as a photographer and editor. His portfolio covers a wide range of projects, from TV shows to product commercials, viral videos and social clips, collaborating with renowned brands such as Schweppes, Jägermeister, Lidl, Toom, Foodspring, Deichbrand, Chocomel, among others.
Creative freedom resulted in videos with before and after effects, leading to a significant 34% increase in watch time and a 25% increase in retention rate. Additionally, Nikon experienced a notable increase in brand awareness (+16.8%), a positive shift in perception towards a modern (+19%) and rapidly growing brand (+17%), along with a 4.55% increase in purchase intent.