The 20/80 rule of membership management means that the top 20% of VIP members of a brand contribute 80% of the performance. In other words, not all customers are important members of the brand. The mission of the membership system is to use digital technology to help you identify members, get to know them, and develop in-depth relationships with members.
In addition to introducing the basic functions of the membership system, this article will also share the indicators for selecting a membership system. Finally, regarding the theme of membership management, we recommend that medium and large brands use the Golden Triangle of membership management, and we also prepare successful cases of brands lebanon whatsapp phone number and other useful information for your reference.
Table of contents
3 major benefits of membership system
How to choose the right membership management system: 3 aspects you should pay attention to
Golden Triangle of Membership Management: MarTech, SalesTech, Data Integration
Successful cases of brand management members
3 major benefits of membership system
Benefits of the membership system 1: Get to know members in an all-round way, and have all the information about regular customers at a glance
The purpose of the membership system is to collect sufficient customer data through technological tools to facilitate subsequent sales decisions and customer service applications. The first-party data held by these brands is especially important in the cookieless era. For example, customers’ website browsing history, LINE official account click history, etc., are helpful for marketers to conduct targeted marketing and reduce the waste of resources for inaccurate promotions; customers’ transaction records and conversation records are helpful for customer service personnel to quickly handle customers. report issues, or improve sales opportunities for salespeople.
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