By Alberto Gonzalez
Marketing4eCommerce Editor
LThe win/win relationship is at the heart of relationship marketing . By establishing long-term relationships with customers, a brand builds loyalty and makes them fully contribute to the company's success. With a brand that makes them feel unique, understood and pampered, they do not hesitate to praise its virtues among their acquaintances, thus generating highly effective word of mouth and becoming true brand ambassadors on social media. But to achieve this, it is first and foremost necessary to cambodia number data implement a well-thought-out relationship marketing strategy, in which exchanges with customers are maintained over the long term and in the right way. How can you maintain and develop long-term relationships with your customers? Beyond increasing loyalty , what objectives and mutual benefits can be achieved?
In this article we decipher why and how to be successful in your relational marketing strategy .
What is relationship marketing?
Relationship marketing focuses on establishing long-lasting and close relationships with customers, cultivating long-term satisfaction, loyalty and trust. Companies must strengthen their listening and knowledge of customer expectations, considering their needs in all marketing decisions and actions .