By Antonio Ramirez
ANDThis year we find ourselves in a highly competitive scenario among independent agencies . The proliferation of agencies compared to client demand has created a challenging environment where standing out and offering differentiated value propositions becomes crucial. In addition, we see how large agencies are increasingly interested in the segment of smaller advertisers or those focused primarily on the digital sphere , traditionally the domain of independent agencies, contributing even more to this market saturation.
Technological challenges: Innovation and adaptation
By 2024, significant challenges lie ahead that will need to be bulgaria number data addressed to ensure the health and sustainability of the market . Agencies will need to innovate, developing technology and leveraging artificial intelligence to increase their productivity, improve their services and adjust to new working models with agencies operating on increasingly tight margins.
At Tidart , we recognise that clients value being able to rely on providers that rely on technology and offer customised solutions tailored to their specific needs in different areas, especially since there are many synergies between different digital services that, after all, are part of the same journey. Analysis and data science, for example, have become essential complementary services for successful media planning and management.