During the first half of 2023, Casa Tarradellas left TikTok, but perhaps motivated by the success of the video with Chía, the company decided to start again on this platform, this time with a strategy focused on more youthful and characteristic elements of TikTok .
In this sense, in June 2023 they began to create content on the street again, interacting with people , asking them questions, carrying out fun dynamics in which they ask participants to guess the ingredients of a pizza by smell, giving away espetec and so on. These have had a varied reception , because while one of them reached 3.4 million views, others are between 230,000 and 394,000 views.
In addition to this, Casa Tarradellas has teamed up with comedians and actress Augusta Thoenig , creating several humorous videos that have received an average of 260,000 views.
On the other hand, some of the Casa Tarradellas videos have a spot-like format, where the protagonist is a little girl who decides not to eat dinner, but then gets upset because her mom didn't tell her that brazil number data dinner was pizza. Again, the content is well executed, has a nice story and a good script, but its style is more similar to what you would find on Instagram, so it hasn't caught people's attention and has only achieved a little over 2,000 views.
Replicating success with Chia
With Christmas coming, Casa Tarradellas has decided to play it safe again , betting once again on Alex Chía. Thus, they have already launched three new videos with Cocinaconchia , in which he picks up a stranger on the street and asks for permission to cook in his house. Once there, he rummages through his fridge and kitchen to create a special recipe with one of the brand's star products: puff pastry. These videos have been a hit and have reached the much-desired virality and, as of the date of publication of this content, they have accumulated 3.4 M, 3.6 M and 2.0 M views .
Casa Tarradellas' entire career on TikTok has left us with a great lesson: appropriate communication for the type of channel chosen and collaborations with native and popular profiles within it are key elements in the formula to impact a large number of people on TikTok, even when you have few followers.