- What role does the blog play in a company's digital strategy?

[ayeshshiddika11]

- The possibility of segmenting your audience. It is much more difficult than with traditional media, but you will be able to reach the audience that interests you and that may be interested in you. For me, the zero point of marketing is to analyze the client and offer them what they are looking for.

- For you, are social networks sales channels or customer service channels? This is a topic that generates some debate in our field.

- They are not for selling directly, but rather for building customer loyalty, offering after-sales service and, of course, for branding. It is very important to be in the customer's Top Of Mind , and that when they think of a product or service, they remember your brand. Another important factor is that it is very difficult to sell through social canada phone data networks when you do not have a good reception for the customer. For example, if the landing page to which the ads redirect is not related or does not have the purchase button visible, is not intuitive, etc.

"Users don't like being sold things, they like buying more"



- I think it connects everything, social networks, the web... For example, if you want to be a reference in your sector, let's say you sell energy drinks or soft drinks, you can't compete directly against Coca-Cola or Pepsi, but as I always say, if you can't get in through the door, get in through the window.

- I'm going to stick with that phrase, I'm a big fan of proverbs. What do you mean?

- If the keywords "buy energy drink" are very competitive words to advertise on Google, we must establish a strategy for other long tail keywords that are not as competitive. For example: what benefits does an energy drink have? It is very important to position yourself for keywords that will solve the problems of your community.