By Jose Maria Visconti Caparros
Director of Marketing Category at ESIC and of programs in the areas of Digital Marketing and Digital Business
SIf you search on Google for “ artificial intelligence tools applied to digital marketing ”, at the time of writing this article, the answer you get in less than a second is 965,000 different results. Assuming that AI is a solution to abundance, since we can obtain quality materials in a short time and at zero or very affordable cost, and that the number of results is very extensive… we could conclude that we are facing one of those impossible dreams where the abundance of abundance becomes a reality.
In the short term it is a blessing because it makes the difficult united states of america number data easy, but among digital marketing professionals it is becoming a nightmare. There are many questions that paralyze decision-making, such as how many people are needed now in a digital marketing team? Or if… is it possible to do the same as before with a smaller budget?
The AI revolution in digital marketing
If we measure the contribution of digital marketing professionals by what they know or what they can do, then AI would obviously require fewer people and some costs could be reduced by having greater productivity and speed.
But perhaps we are not asking the right questions. What we should be concerned about is not how many people our marketing department has and how much it costs, but what we need to be able to compete better.