What is Google Analytics 4 and How Does It Work? Everything You Need to Know

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Google has long since announced that it will discontinue Universal Analytics in July 2023. UA will therefore be replaced by the new version: Google Analytics 4. But what is Google Analytics 4, and what's new in this update?

Google Analytics 4, often abbreviated to GA4, is not just the new version of the famous web analytics tool offered by Google. It is rather a profound transformation of the way in which data is collected, analyzed and used to make future predictions. GA4 was born from the need to adapt to the evolution of the web and digital marketing , and offers a suite of very powerful and intuitive tools for web analytics of websites and applications.

Google Analytics 4 vs Universal Analytics: The azerbaijan telegram Differences and Benefits of the New Version
Let's discover the main advantages of Google Analytics 4:

It uses advanced machine learning algorithms to provide a more accurate analysis of user behavior and to suggest future trends ( predictive analytics ).
It allows for cross-platform analysis and integrates various metrics from different channels (websites, apps, etc.), thus providing a more complete overview.
Thanks to its event - based operation , it allows for more flexible user tracking and helps keep track of the most relevant metrics and objectives for each strategy.
It allows accurate analysis even in the absence of cookies , thus ensuring greater compliance with GDPR regulations .
It integrates more effectively with Google Ads , allowing for optimal management of conversion goals .
Website Analytics: How to Connect GA4 to Your Site and Get Reliable Statistics