What are the most relevant keywords your text should target?
You shouldn’t have to guess the right keywords. This is db telegram one of the most data-driven and SEO-savvy parts of the process. Use online software that can do keyword research for you. Below I’ll explain how this whole process could be done using SEMrush.
Get an overview of your target keyword
SEMrush Keyword Overview
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SEMrush Keyword Overview will help you find some general information about your seed keyword (i.e. your primary search term). Make sure to analyze the key metrics: search volume (the average number of monthly searches for your keyword) and keyword difficulty (how difficult it is to rank on the first page of Google for that keyword).
Find semantically related keywords to enrich your text
Targeting multiple keywords and related entities with a single piece of content will help you reach a larger (and even more qualified) audience. With the Keyword Magic Tool, you can create a list of terms that your text should target, in addition to the "seed keyword." It's a really powerful tool that allows you to perform a complete keyword analysis.
How to find related keywords
Image from Keyword Magic Tool (Nespresso)
By entering your primary keyword, you will get a list of related long-tail keywords . Play with the filters and group keywords by search volume, keyword difficulty or other metrics.
For more information, read the guide: Find the right keywords with Keyword Magic Tool .
Create a list of keywords that your text should target
From the list of related keywords, choose a few that are relatively easy to rank for, but have good search volumes.
Tip: Long-tail keywords are easier to rank for, and they also help you cater to more specific search intent.
Find the right keywords
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