Such as online and offline coordination

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Of course, the R&D expenditure ratios of different industries vary, but the main core actions are almost the same. Generally speaking, there are four main aspects: the number of patents obtained; leading or participating in the standard setting of relevant departments; obtaining official awards or titles; and strategic cooperation with endorsement institutions. 2. Product level At the product level, it is mainly based on the logic of product layout, which can generally be driven by large single products / large series, or dual large single products. This is because core products still need to contribute to the main revenue. 3. Channel level As for channels , there are generally several levels of logic, combination of self-operated distribution, layout of emerging channels, etc.


There are several key points to note at the channel level: core channels (contributing to top sales), image channels (endorsing the brand ), growth channels (achieving the second growth curve), and clearance phone database channels (selecting which channel to clear inventory and digest inventory pressure). Generally, it mainly focuses on brand upgrading and rejuvenation, brand building and premium, and brand core value communication. 5. Supply chain The supply chain mainly includes three aspects: demand and planning, procurement and production, and logistics delivery. Demand and planning: Understand demand and customize plans, especially sales explosion nodes.


Procurement and production: Purchase raw materials according to demand, plan production capacity in advance, and ensure that products can be completed in quality and quantity. Logistics delivery: Optimize the logistics system to ensure that the goods can be delivered to customers on time and intact.