The social network where Brazilians

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Knowing this will help you better understand which audience to target with your digital influencer campaigns. According to the “Influence Marketing 2024” survey, 80% of Brazilian Internet users follow influencers on social media. In this context, women are the ones who consume the most content from digital influencers. In fact, 84% of them follow one or more digital influencers. And among those between 16 and 29, the percentage is even higher, easily reaching 89%.


The social network where Brazilians follow japan phone number list the most is Instagram, where 91% of subscribers are registered. In second place is YouTube, with 54%. Immediately after Facebook, with 30%. And the social network TikTok occupies the fourth position with 28%. Video: Learn more about Influencer Marketing (use the controls in the YouTube player to activate and translate subtitles into your language)! The Opinion Box report also reports that 69% of Internet users who participated in the study have already made some type of purchase after being recommended by a digital influencer on social media.


In addition, 48% have already purchased products after an online test carried out by one of these professionals. The product category with the greatest participation is Cosmetics. Find out more about it below! PRODUCT CATEGORIES FOR INFLUENCE The “Influencer Marketing 2024” study showed that, among people who have already purchased products recommended by an influencer: 45% did so in the Cosmetics category; 40% in the Clothing category; 40% on Courses; 33% in Books; 33% Makeup; 27% Food and beverages.