By signing up for Content Cloud, you get it all on one platform:

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Texting
Like emails, text messaging is an effective way to reach out to patients in an intimate way. They are also fast to write and read. Use them to inform patients about upcoming appointments or changes that might affect their healthcare journey.

Make sure not to make a nuisance of yourself, though. That will tempt them to block the number. Keep their messages on point.

If you want to expand on messaging, consider a messaging app like WhatsApp or Facebook Messenger. That will allow you to target a larger group with critical messages. For example, you might want to encourage patients to get a flu shot.

3. Blog
Blogs are a win-win scenario. You can create content that targets your ideal patient or audience. At the same time, you improve SEO on critical subjects that impact your business.

For instance, a sports medicine practice could write a blog series about concussions in contact sports. This establishes the brand as an expert in the field, increases internet presence, and may answer critical questions for patients and local influencers like coaches. No matter what the industry, regular blog posts are good SEO.

4. Social media
Think beyond just having and managing social media accounts. You could set up patient groups for nutrition or healthy living and invite patients to participate. Biopharm could also establish groups for patients on specific drugs for regular updates.

Also, invite patients to leave reviews on the business page after their visit or use of a service. That will help promote the brand to their friends and followers. A 2017 study published by BMC Research Notes found that 41 percent of healthcare consumers turn to social media when looking for providers.

If you go this route, make sure to update your pages multiple times a week. If they lay dormant, they are not of much use as marketing tools. Make use of data visualization on social media sites, too. Put images and multimedia to work to get your message across.

5. Use internal marketing
Let your employees sing your praises. Encourage staff to tell the people they know about your services. When looking for a healthcare service or provider, it is common to ask a friend if they know someone. Some companies even offer employees referral plans, so they make money by marketing for you.

Streamline Your Healthcare Marketing Plan With the Content Cloud
Healthcare marketing is time-consuming but necessary. You can streamline the process with Content Cloud. It’s a platform that lets you combine all your content marketing efforts in one easy-to-use space.


WriterAccess
The best of all worlds when it comes to content creation, WriterAccess offers unique AI tools that help you strategize and ideate topics. Once you have the topic ready, you have access to some of the top human writing talent in the world. It offers all the benefits of AI combined with an actual human writer.

Stage
Stage is a program created by marketers lebanon phone numbers for marketers. WordPress is the world’s top web content management system, but it can be difficult to use. Stage takes the hassle out of using WordPress. It makes it easy to create a fully optimized WordPress website without any technical knowledge.

Ion
Today’s consumer is looking for creativity that grabs their attention. Let’s face it. It’s a big ask. Ion helps you design creative experiences that will get your brand the attention it deserves. With Ion, you build personalized interactive content using a quick start template or with a bit of help from professionals.

Studio
Studio is your one-stop collaboration tool that streamlines tasks and makes projects cohesive. It’s project management at its finest.

These four impressive tools come together under one Content Cloud.

Marketing is the key to business growth, but it is heavily regulated in the healthcare industry. Healthcare marketers must understand how to steer through HIPPA waters while promoting medical brands. It’s a skill set like any made more manageable with innovative tools like Content Cloud. Learn more about Content Cloud by Rock Content today and get the perfect mix of human talent and technology.