As the financial report shows, Nissan's profit in

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The discovery of the brand with a 90-year history on the verge of collapse is connected with a dramatic decrease in sales in the Chinese, American and European markets, which, in turn, is caused by the pressure from Chinese, American, Japanese and Korean automakers. As you know, the bulk of Nissan's sales comes from budget cars, and the number of competitors in this direction is increasing almost daily, which significantly reduces Nissan's market share.


the third quarter of this year decreased by 85% and the annual forecast fell below the $1 billion mark. In addition, the number of cars sold decreased by 4%, meaning the new zealand fax data company has to sell its products with a lower profit margin, which is due to reduced prices from competitors. In order to improve its financial situation, Nissan has presented a restructuring strategy that includes reducing the workforce by 9,000 employees, optimizing costs, reducing global production by 20% and increasing efficiency.


In addition, the company's CEO is reducing his own salary by 50%, which indicates that the company is in a really difficult situation. Nissan's decline began with the cancellation of its partnership with French carmaker Renault, which was followed by a "price war" from Chinese automakers and the electrification trend, which the Japanese brand failed to properly embrace. Nissan's survival now depends on the effectiveness of the aforementioned restructuring strategy and the successful conclusion of negotiations with Honda.