You need to respect and understand all the mental states a customer goes through before trusting you. Every user goes through some main stages before becoming a loyal customer. Below I have reported a simple diagram that summarizes them all. Blogging as a Lead Generator: How to Generate and Convert Readers into Eager Customers Unaware (the customer does not know you but could be interested in your proposal) .
Distrust (the user has come into contact with your content and starts interacting with you but is still distrustful) Evaluation (after the first contact the customer begins to consider you as a possible “solution” for tWorld Emoji Day, using them saudi arabia phone number list massively, in a fun way and heir needs) Awareness (understanding the strengths and “value” your product brings to the customer) Evaluation of offers (comparison of the best offer among competitors).
Decision (The customer finally makes a decision based on what is important to him) Purchase (conclusion of the first sales step: the others will be up-selling and loyalty) A correct communication strategy must take into account each phase listed above, covering each of the phases listed allows us to accompany our future client step by step in the training journey from a perfect stranger to a loyal customer or even an Ambassador (enthusiastic customer who recommends the product to his acquaintances).
Distrust (the user has come
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