Web traffic is the number of visits a website receives in a given period of time. Typically, any website is looking to get a steady stream of visitors and grow steadily. More than that, businesses are competing not just for any kind of traffic but also for targeted traffic that can bring them qualified leads and loyal customers.
Understanding where your visitors are coming from and how to check website traffic is an integral part of any marketing and SEO strategy. In this article, we'll look at the main sources of traffic , how they differ from each other, and how to make the most of each of them.
Six Major Sources of Web Traffic
You may want to get clicks through multiple channels – from search to ads, and from social media to personal recommendations. All sources require separate efforts, and you need to understand which ones work for your business and which ones are most important to you.
Distribution of traffic sources in Google Analytics
Organic traffic
Organic traffic means getting clicks from search. To attract users looking for answers on Google or another search engine, you'll need to get into the top 10 results (results on the second page get a CTR of less than 1%) and make your page stand out from all the others. SEO should be your most consistent investment, as it's responsible for more than half of all traffic.
Advantages of organic search:
This traffic source significantly outpaces all others.
Offers long-lasting results.
Your opportunities are endless: there is no limit to the number of pages and the number of keywords you can rank for in search.
You can do SEO on a small budget or even at no cost.
Cons of organic search:
It takes time for your SEO efforts to pay off.
There are many aspects to take care of and different bulgaria telegram data to involve (SEO, developers, content marketers and copywriters, etc.)
How to Increase Website Traffic from Organic Search:
You need to start with creating an SEO strategy and the number one task here is keyword research. You may need a keyword tool with a large database to learn what queries users type in to find your competitors and information relevant to your business. After collecting the list of keywords from a website, filter all your queries to have manageable groups divided by search intent, wording, specification, or any other criteria.
Competitor analysis is also part of SEO basics. Find out which pages of competitive domains perform best when searching for your target keywords and visit them to get an idea of why they rank high and how you can do better.
Useful and relevant content is the most important ranking factor. Use all the insights from keyword research and competitor research on your landing pages, blog posts, and other content – make sure your web pages are authoritative and easy to read. Consistency is also important – for example, websites that publish more than 16 articles per month are 3.5 times more likely to get traffic than those that publish 4 or fewer.
Links are another important factor in ranking in search engines. Build a strong link profile by finding high-quality domains and getting them to link to your pages. This is possible when you have a well-developed brand and exceptional content that other people want to share.
All of the above falls short without taking care of technical SEO. Secure your site with the latest encryption protocol, make all your important pages easily accessible to search bots, and optimize page experience factors so that your content doesn't take too long to load and become interactive.