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What happens if you discover something critical during monitoring and you can't reach your normal contact? Make sure you have a plan. I illustrated this with a true story about some monitoring we were doing for a client (not Tesco) and discovered a credible threat against Tesco employees and property. I had to cold-call them and try to get through to the right person without sounding like a bomb-threat nutter. To their credit, I got a quick call back from the head of security, but whenever it's your client, you shouldn't have to take that risk I hope there's some tips in there for everyone.


If it raises any questions, feel free to drop m turkey mobile phone numbers database a line or leave them in the comments. My next presentations There are a few tickets left for the PRO SEO seminar but we are expecting it to sell out this week. On Wednesday, at 4.30pm UK time (8.30am PST / 11.30am EST) I am hosting a free conference call entitled How to be an Excel Ninja (and how it helps your SEO) where I will be slicing and dicing Linkscape data among other things.


You can sign up here. According to "The Parable of the Lost Sheep," if a man lost a sheep, he would leave the others to look for it. When he had found it he would be very glad and rejoice with his friends. In this way the lost sheep becomes temporarily more important than all the others. As SEOs, don't we spend so much time trying to create that winning piece of content or obtaining the prized link? Why not let your link profile evolve for a few days and retrieve some of those broken links caused by moved pages, deleted pages or new URLs? Google Webmaster Tools Crawl Errors Report Tap into the power of Webmaster Tools with the crawl error report, a simple list of 404 errors that Googlebot is getting when it visits your website.