Are we living in a revolution?
You might not expect it, but the summer period is extremely suitable to sharpen your personal brand . Even if you go completely offline. Paying more attention to your personal brand does not mean that you have to do more. A strong brand is created by filtering, less is more . You really do not have to blog more often or post more. What can you do? That is why I wrote this article together with colleague and branding expert Manon Toma. So that you can continue to work on your personal brand during the summer (holiday) without much effort.
In a world where there is so much choice, it is important to know how and with what you fascinate someone else. Due to all the external stimuli, it has become even more difficult in recent years to get and keep your personal brand sharp. Our timelines are flooded with top performances, financial successes, the most beautiful travel destinations and the best lives. It is difficult to remain yourself and follow your own path when you are constantly bombarded with other people who seem to have a better, more fun or more interesting company or life than you.
We don't always realize it, but the result is that we are becoming more and more alike! Because that one competitor has such a cool website, you want something like that too. And everyone in korea telegram data your industry is suddenly making LinkedIn videos, so you really can't stay behind.
We (unconsciously) increasingly let ourselves be driven crazy and lose sight of our own authenticity. You can use the often quiet summer (holiday) to take a critical look at your personal brand. And we don't mean what else you can do! Because what do you actually want? What no longer fits? What are you going to stop doing? What do you no longer enjoy? What can you do to focus even better on what you are good at? These are all important questions to reset everything. This creates space for more focus and clarity, making your brand even stronger. To help you on your way, I previously shared four ingredients for a strong brand .
Plan a workation
You read and hear it more and more often: together with other entrepreneurs on a 'working' holiday. In a different environment you can completely shut yourself off from your daily worries and you often come up with the most brilliant ideas and creative solutions. Even if you 'get stuck' in your company, a different environment and the insight of others can give you the boost you need. It is therefore not surprising that more and more companies are responding to this .