Provide Social Proof by Adding Customer Reviews, Ratings, and Testimonials. A/b Test Various Elements to Find Out Which Ones Work Best for Your Target Audience. For Example, Influencer Marketing Hub Has a Dedicated Landing Page for Each Course, Ebook, or Resource It Offers on Its Website. Let’s Consider a Tiktok Course Landing Page That Covers Everything From the Course Modules to the Instructor Qualifications to Communicate the Value It Provides to Users. What We Found Most Interesting Was That Instead of Saying It Was a Free Course, They Used the Term “ Off” to Increase the Perceived Value of the Course.
Hubspot Dedicated Landing Page cambodia phone number library Example Image via Influencer Marketing Hub by Creating a Landing Page Like This for Each Lead Magnet, It Creates a Dedicated Lead Generation Funnel That Automatically Generates Email Leads. A/b Test Your Forms and Landing Pages Next on Our List of Email Lead Generation Best Practices is a/b Testing. A/b Testing Requires Using Two Variations of a Form or Landing Page, but Only One Variation. You Can Test Two Variations With Different Calls to Action , Headlines, Offers, or Any Other Key Elements to See Which Performs Better.
You Show One Version to Half of Your Site Visitors and the Other to the Rest. and You Keep the Variable You Used There and Test Other Elements in Future Experiments. If You Use a Quality Popup Builder Like Hello Bar, You’ll Get a/b Testing Functionality Built in. With Hello Bar, You Can Easily Create Different Versions of Your Form and Test Them. Hello Bar Ab Testing Features Image via Hello Bar Eliminate Hesitation Through Transparency One of the Reasons People Are Reluctant to Give Out Their Email Addresses is the Fear of Receiving Frequent, Irrelevant Spam.