Website personalization step-by-step

[Shakil1984]

Dynamic free shipping bars, one of our website personalization examples
Everyone sees the message above, but once an individual adds something to their cart, the message changes.

Say they add an item worth $14 to their cart. This is what they’d see:

Dynamic free shipping bars, one of our website personalization ideas
And once their cart value is above the free shipping threshold, the message updates again:


For more ideas on how to personalize your ecommerce store, watch this 6-min video:


To recap, we’ve gone over spain consumer email list the benefits of a website personalization strategy and learned that website personalization is all about showing website visitors that they’re valuable. They’re spending their time with you and they deserve an experience that is tailored to their needs and preferences.

So how do you get started? How do you ensure that each website visitor feels like they’re getting a personalized experience?

Here are some tips:

1. Identify your target audience segments and collect customer data
You can’t personalize a customer’s experience if you don’t know who the customer is. To overcome this problem:

Look at your current visitor base and user behavior
List all your products/services and see who is currently buying or is likely to buy