Earning a solid reputation for your brand is crucial.

[Shakil1984]

2. Smart pricing
The price of the product is still an important factor in customer perceived value (even more so with rising inflation).

However, it’s not as simple as just saying that a lower price is the best way to increase CPV. Sometimes, setting a higher price can actually make a service or product seem more valuable.

3. Gain a great reputation
Your marketers can show customer testimonials, partner with other brands, and focus more on customer support through the use of a small business VoIP system, ensuring efficient and effective communication.

When potential customers see that others are using your products and they work well, that social proof leads to a higher CPV.

4. Build an emotional connection
The emotional benefits that come from owning a product are particularly important for younger generations. A Gen-Z customer expects companies to act ethically and russia consumer email listsouth africa consumer email list responsibly–in other words, quality products aren’t all that they care about.

Make sure that your company representatives share similar values to your younger target audience, and that you take a stand on important social issues.

Remember, the issues you address should be related to the business you’re in. For example, it would be a great move for a fashion company to take a stand against fast fashion, like Swap Society does.