What specific problems do users encounter while browsing?

[Shakil1984]

There are three types of customer data that you should use to get to know them and create your personalized marketing content.

Behavioral data: This relates to a customer’s overall behavior on the site, like what landing pages they’ve visited, their response to special deals, and their past purchases.
Demographic data: This includes facts about your visitors, such as their age range, location, and marital status. Firmographic data is the B2B version of this.
Contextual data: This is information that tends to change, such as what time of the day or week they’re visiting your site and what kind of device they’re using.
Gathering customer data is the first step, but in order to analyze it properly, you need to put yourself in your customers’ shoes.

For example, what kind of qatar customer email list headspace are your first-time visitors in when they encounter your site? Ask yourself questions like:

How can your personalization efforts make the user journey more efficient and enjoyable?
These answers will guide you as you create tailored content in the next step.

2. Have a content plan & create your messages
The personalized messages you create should fit into your general digital marketing strategy. After all, you’re still going to be talking to the same target audience, just smaller segments of it!

So what kinds of messages should you be creating? There isn’t any one “right” answer, but you should always be trying to impact the decision-making process of your potential customers.

For example, imagine that you’re selling home furnishing items online and you notice that some of your visitors are only interested in products for the kitchen.