Show other people's order
Tip #5: Offer a “perfect match”
Meow Meow Tweet creates natural personal care products, including things like face cream and deodorant. They use a creative cross-selling tactic that they call a “perfect match.” This shows complementary products that go well together.
Our Place, a cookware ecommerce store, uses a similar tactic. The difference is that they display the complementary products on the checkout page.
Our place website personalization example
How can you improve your poland customer email list website personalization?
Once you get your personalization efforts up and running, you should constantly be optimizing. This is the only way to ensure your personalization is working as effectively as possible.
1. Know your audience
You should always be getting to know your customer better and better. This means keeping track of all the customer data you can get your hands on.
Here are some ways of collecting data:
Dig into your Google Analytics account
Use heat maps and mouse-tracking software like Hotjar
Run customer interviews
Ask your customer support department about common issues and pain points
For more information on audience discovery, check out this video: