Finding the Best Days for Your Email Marketing
There is a lot of data about this. Many studies have been done. They look at millions of emails. They find trends in when people open emails. Generally, weekdays are better than weekends. People are more active during the week. They check their emails for work. The best days often are Tuesday, Wednesday, and Thursday. These days are not too busy. They are not at the start or end of the week.
Most studies agree on this. The middle of the week is a good time. People are settled into their work. Monday is often too busy. People are catching up on things. Friday is also not great. People are thinking about the weekend. Therefore, Tuesday, Wednesday, and Thursday are prime. These are the days to send your most important emails. They have the highest open rates. They have the highest click rates. This is a good starting point for everyone.
Why Tuesday, Wednesday, and Thursday Work
These days work for a few reasons. People are in a routine. They check their email regularly. They are not overwhelmed by work. They are not distracted by the weekend. They are more likely to engage. They are more likely to read your message. They are more likely to take an action. These days are the sweet spot. They are the best time to connect. They are the best time to sell. This is why many marketers use them.
The Downside of Monday and Friday
Monday is a day of catch-up. People have a full inbox from the weekend. Your email specific database by industry might get lost in the noise. They might not see it at all. It is a very crowded day for emails. Friday is a day of winding down. People are less focused on work. They are preparing for their time off. They might not engage with your email. They might save it for later. Later often means never. So, avoid these days if you can.
The Importance of Sending at the Right Time of Day
The day is not the only thing. The time of day is also crucial. Sending at 10 AM is a common practice. People are at their desks. They have had their coffee. They are checking their emails. Sending in the afternoon is also good. This is around 2 PM to 4 PM. People are taking a break. They check their emails for new info. Sending emails in the middle of the night is bad. They will be at the bottom of the inbox. This is a very important detail.
The Best Day for B2B Email Marketing
B2B stands for business to business. You are selling to other companies. Therefore, you should send during business hours. Tuesdays and Wednesdays are often the best. These are prime workdays. The best time is in the morning. This is around 9 AM or 10 AM. You catch them as they start their day. It is a good time to get their attention. It is a good time to get a good result. This is a general rule to follow.
The Best Day for B2C Email Marketing
B2C is business to consumer. You are selling to regular people. The rules are a little different. People check their emails on their own time. They check in the morning. They check at lunch. They check in the evening. The best days are often weekends. People have more free time. They have more time to shop. They have more time to read emails. Therefore, Sunday evening can be good. It is a good time to send a sales email. It is a good time to get clicks.