GDPR consent collection campaign

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The challenge of data centralization
Moreover, in 2021, the Nature Cos group began a huge branding project, on the one hand by modernizing the visual identity of its brands, but also by grouping them together within a single e-commerce site . New logos, new innovations with fully biodegradable PLA packaging, or even refillable containers... the name "new era" could not have been better found!

That said, this repositioning required a lot of work from Nature Cos, particularly in luxembourg b2b leads terms of centralization and migration of its customer and prospect databases , as well as its GDPR consents.

To help with this maneuver, the group organized two salvos of emailing to explain that Couleur Caramel was giving way to Nature Cos , but that the content would of course remain the same. The new consents were then collected in a SPREAD operation of rewarded newsletter.


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An operation which, in the end, went off without a hitch, as Lionel explains to us: