We at Reteno track the following push metrics:
Metric 1. Conversion Rate
The percentage of users completing a desired action after getting a push message is the conversion rate. This could include completing a purchase, subscribing to a newsletter, or downloading an eBook. A high conversion rate indicates that your push notifications convince consumers to act.
Uninteresting content, a lack of clear CTA buttons, or badly personalized push notifications might cause low conversion rates. It may suffer if your push notification does not give enough value or motivation for the user to take the desired action.
Metric 2. Revenue
Revenue tracking is an easy method to see how profitable your push notifications marketing is. If a single push notification generates a large amount of revenue, consider it a success.
Ineffective push notifications that fail to promote conversions can cause a negative revenue rate. Push alerts that do not resonate with your audience, do not provide enough value, or are not targeted to the proper section of users may not earn the intended revenue.
N.B. To keep track of the revenue generated from push notifications, you'll need a system that can link the revenue to particular user actions. This feature is usually available in more advanced push notification platforms or mobile analytics tools.
Metric 3. Opt-In Rate
The opt-in rate is the percentage of people who receive push notifications out of everyone who saw your opt-in popup. This is a crucial metric as it shows the potential reach of your push notifications.
A high push notification opt-in rate means many users are interested in your content and have agreed to receive more. This is a positive indicator of the growth and success of the push notifications strategy.