Every interaction with a consumer is important for the image of your company. Almost every manager realizes this, but only a few managers make decisions based on this fact. Because every interaction can lead to a conversion, these conversations are so essential that a different marketing approach alone is not enough. The vision as described in this book goes beyond changing marketing and means a completely different business philosophy. Companies must be transformed into Conversation Companies, a change that must be implemented in all departments of the company.
To become a Conversation Company, Steven describes four important pillars in his vision brother cell phone list These are: customer experience , conversation , content and collaboration . These four C's are the basis for conversation-oriented thinking and decision-making. The book consists of four parts in which the vision is explained clearly and step-by-step. Of course, the previously mentioned pillars are discussed extensively, but the focus is also on the company culture and the available employees.
A Conversation Company cannot exist without its own culture and committed employees, who will often be the best spokespeople and ambassadors of an organization. With satisfied employees, you get satisfied customers and ultimately satisfied shareholders. We have heard this before, but in this book it is also endorsed and above all well substantiated. However, I missed his own input here. How does Steven, as manager of his company, ensure satisfied and motivated employees.