such as LINE OA. official website

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Interact directly with fans and recruit members.APP. etc. Collect customer data from channels : Collect customer consumption data in distribution channels by printing QR codes on products and encouraging consumers to scan invoices. ③Open self-operated stores or self-operated e-commerce : collect customer consumption data through POS machine data of self-operated stores or e-commerce transaction records Case sharing: Taiwan Suntory is affiliated to Beam Suntory. one of the world's top three spirits groups.

In order to better understand the whiskey needs of Taiwanese consumers. it established the "Beam Suntory Whiskey Hobby Club" membership club in botim database 2021 to encourage consumers through a member points mechanism Return consumption data and establish direct communication with loyal members who have long-term support for the brand through LINE OALearn more: Suntory Beam Suntory Whiskey Hobby Club｜Multiple points gameplay to create a loyal member club What is the difference between D2C/DTC and B2C? B2C (Business to Consumer) is a long-standing traditional model.

Which is a transaction between enterprises and consumers. Merchants that can be seen everywhere on the street. as well as large-scale comprehensive e-commerce companies selling goods to consumers on the platform. are all B2C model. Many brands will sell their products on comprehensive e-commerce platforms. However. due to competition with many other brands. it is difficult to fully promote the brand. Therefore. the emerging D2C/DTC business model has emerged. allowing brands to directly face consumers.