I may also follow Tech Crunch on X for updates

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I may also follow Tech Crunch on X for updates about technology that’s related to blogging.

Tech Crunch's Twitter Account (Screenshot)
X Lists give you an easy way to engage with the people who are most connected to your niche, which can also serve as a priority list of people or publications to build longer-term relationships with for greater blog marketing campaigns over time.

How to Market Your Blog on Pinterest
How to Use Pinterest in Your Blog Marketing Efforts (Screenshot)
Pinterest launched in January of 2010 and grew so popular that Time magazine included Pinterest in a list of 50 best websites in 2010. As of 2024, Pinterest is anticipating over 498 million monthly users (which is more than X).

I suggest picking the social media platforms that best suit your niche, but you may be surprised at how accommodating Pinterest can be to a wide variety of industries. Pinterest has a reputation for being the place where you go to find a baking soda cleaning solution, pick out a recipe, or find a craft for your kids. Pinterest is certainly a source of inspiration for armenia phone number material of these areas of interest, but it can be a beneficial resource for non-domestic style blogs as well.

So what makes Pinterest uniquely helpful for bloggers? This may not be the primary reason you use Pinterest to market your blog, but it is worth noting that Pinterest polled their users and found that 90% of users described Pinterest as “filled with positivity.” Social media can be a place of arguments and discord these days, so many people may use Pinterest to escape these disputes.

One of the most compelling reasons to use Pinterest is the lifespan of a Pinterest social media post. For reference, the average lifespan of an organic Facebook post in 2021 was 5-6 hours. An Instagram post may continue gaining engagement if marketed properly, but many will lose reach within the first 24 to 48 hours. Tweets have a lifespan of around 15-20 minutes.

A pin, on the other hand, has a lifespan of 3 months and can continue getting engagement for up to a year after pinning. That’s a HUGE difference when it comes to marketing your blog, and it requires a less work than other social media platforms, too. Now that I’ve made a pitch for using Pinterest in your blog marketing, let’s talk about getting the most out of this platform.

Use a Pinterest Business Account Instead of a Personal Profile
Screenshot of Ryan Robinson's Pinterest Account
The first thing you should do when you begin marketing your blog on Pinterest is to turn your personal account into a business one.

The main reason to switch is Pinterest gives you a lot of tools to help you grow your presence and track what’s working and what isn’t. These analytics tools for marketing can tell you things like total impressions and engagement as well as the performance of individual pins. It’s a very easy step, but it opens up a world of information to you that makes your blog marketing efforts a whole lot more simple.

Use Pinterest Keywords that Appear in Search Suggestions