Age and gender groups also

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Target audiences in marketing are determined based on demographic factors such as age, gender, location, marital status, and sexual identity, as individuals' needs vary based on these factors. For example, the needs of a married millennial differ from those of a single college-age Gen Z student.

vary across social media platforms. According to statistics, 18% of TikTok's global audience are women between the ages of 18 and 24, while the same demographic represents only 8.9% of Facebook users.

2. Target audience according to purchase intent
It focuses on groups that are searching for a bahrain telegram database specific product and need to gather more information before purchasing. For example, consumers may be searching for new laptops, cars, clothes, or televisions. Analyzing this data is essential to better target marketing messages to the audience.

The customer journey varies depending on the type of product. Buying a car can take months of research and consideration, while buying clothes can be a quick decision without prior planning. Large or expensive purchases, such as cars, occur infrequently or once, while small or frequent purchases, such as clothes, occur periodically.

This type of segmentation helps companies understand customer priorities, determine the stage they are at in the buying process, and direct appropriate marketing messages to each stage.

3. Target audience by lifestyle