It focuses on analyzing

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customer characteristics related to their income, spending habits, travel style, and preferences. Understanding disposable income is important, especially if the product requires a significant investment.

Knowing customers' media consumption habits is also crucial, as is identifying where they prefer to shop. For example, are customers comfortable shopping through apps like Instagram Shops, or do they prefer to shop directly in brick-and-mortar stores?

This type of analysis helps companies bahamas telegram database design marketing strategies that align with their target audience's lifestyle and how they approach purchasing and spending.

4. Target audience by interests
Knowing people's interests helps you design effective and targeted marketing campaigns. For example, during the winter, winter sports enthusiasts, such as skiing, are increasingly interested in purchasing new clothing and ski gear. If you're promoting a winter clothing brand, you can capitalize on this interest by designing a campaign focused on preparing customers for winter adventures, making your brand more relatable and relevant to your target audience.

Learn about: The most important information about the basics of digital marketing .