Old New SEO or How to Promote Websites in 2018

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Content
So what's important for promotion today?
2. Adaptability
Conclusion: SEO is alive
The grass used to be greener, the sky was bluer, and it was easier to advance, that's a fact! Buy links, write texts with thoughtlessly inserted keywords - and welcome to the top lines of the TOP.

Today, such actions can not only waste your promotion budget, but also completely remove your site from search results - far and for a long time.

SEO has changed dramatically, now innovations from telegram filipino girl Yandex and Google dictate how to act to stay in the TOP. Quantitative indicators have transformed into qualitative ones, new tools and technologies have been born, competition in almost all topics has increased several times. The strategy of effective promotion itself has changed.

So what's important for promotion today?
1. Behavioral factors
It's simple: make websites as convenient and interesting for people as possible and then search engines will like them. The indicators of "convenience" of your website are such metrics as:

bounce rate,
time and depth of page views,
percentage of conversion actions, etc.
Don't skimp on a quality usability audit of the site, improvements or a complete redesign. And not just once, but on a planned basis - once every six months to a year, for example, conduct a full analysis of the site, competitors, trends in design and usability, etc.

This also includes: loading speed , micro-markup and the overall structure of the site . Google itself will help you fix the loading speed: if necessary, it will give recommendations for improvement using its free PageSpeed ​​Tools. Your task is to ensure that the speed is always in the green zone:


As for the structure and micro-markup, you can’t do without hiring an SEO optimizer.

Among the new features, we note Turbo – a completely new Yandex technology that speeds up content loading. It allows you to create Turbo pages – lightweight versions of web pages that open quickly on mobile devices.

Don't waste your advertising budget
The call tracking and end-to-end analytics service will show the effectiveness of each source in terms of “from click to sale”.

Get a consultation

2. Adaptability
Traffic from mobile search results continues to grow, however, there are still dinosaur sites that are not adapted for mobile devices. What can I say, they lose the lion's share of customers. And besides that, they brutally worsen their behavioral ones, why they are important - see point 1!

For example, statistics for one of the most "mobile" segments - medicine: 44.4% of users visit sites from a mobile device, and 55.95% - from a desktop. Conversion from a visit to a call on mobile devices is 1.07%, and on desktops - 1.76%.

3. Security
Security is the trend of the last year. More and more sites are switching to https and they are right to do so. Google has given a great incentive to all doubters in this regard, giving an advantage in ranking to sites with a secure protocol. If you haven't done this yet - go ahead! Https is trust from both users and search engines.

4. Natural links
Surprise, links are still there. However, this indicator has moved from being a key ranking factor to a secondary one. Moreover, the concept has changed radically: now, for better ranking, it is not the quantity of the link mass that is important, but its quality. Links should be as natural as possible: located on safe sites, in the form of an article or an ad. In this case, filters do not threaten you, and search engines' trust in the resource will grow.