Effective mobile messages are concise, clear, and action-oriented.
Keep It Short: SMS messages have a 160-character limit. Use simple language and get straight to the point.
Include a Clear Call-to-Action (CTA): Whether it’s visiting a website, redeeming a coupon, or replying to the message, your CTA should be unmistakable.
Personalize When Possible: Use your customer’s name or reference past interactions to increase relevance.
Use Emojis and Multimedia Carefully: Emojis can make your message more austria mobile phone number list engaging, but avoid overuse. MMS allows images or videos but can be more costly.
Test different messaging styles and analyze which perform best.
Step 4: Segment Your Mobile Audience
Not all contacts are the same. Segmenting your mobile database helps deliver tailored messages that resonate with each group.
Demographic Segmentation: Age, gender, location, language.
Behavioral Segmentation: Purchase history, engagement with previous campaigns, app usage.
Lifecycle Stage: New subscribers, loyal customers, inactive users.
Segmentation boosts relevance, reduces unsubscribes, and increases conversion rates.