How to Use SMS Contact Databases Effectively

[kexej28769@nongnue]

Segment Your Audience
Don’t blast the same message to everyone. Customize messages by:

Location (e.g., “Lagos-based clients, enjoy 20% off!”)

Industry (e.g., “Special software tools for schools in Abuja”)

Behavior (e.g., “You abandoned your cart—here’s a discount!”)

Personalize Your Messages
Use the recipient’s name or location when possible. For example:

“Hi James, check out our new arrivals at Ikeja Mall!”

Personalization can increase click-through rates by up to 45%.

Schedule at the Right Time
For Nigeria, ideal SMS times are:

9 AM to 11 AM (before the workday picks up)

4 PM to 6 PM (just hong kong whatsapp number data before evening traffic)

Avoid Sundays or late-night blasts

Use Clear Calls to Action
Always include a simple action in the SMS, like:

“Click here to order: [link]”

“Reply YES to register”

“Call 080xxxxxx for more info”

Include Opt-Out Options
Allow users to unsubscribe by replying “STOP” or “UNSUB”. This is important for compliance and user trust.