Legal Considerations in Nigeria

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While SMS marketing is widely used, it's important to adhere to Nigerian data privacy laws to avoid legal complications:

Nigerian Data Protection Regulation (NDPR) mandates that data must be collected with user consent.

You must store and secure contact information responsibly.

Always provide opt-out mechanisms in every message.

Buying black-market lists or germany whatsapp number data scraping data without consent can lead to hefty fines and reputational damage.

Challenges to Watch For
Even with a quality list, some challenges can affect your campaign’s success:

Invalid or inactive numbers

DND (Do Not Disturb) numbers registered with telecom providers

High unsubscribe rates if messaging is irrelevant or too frequent

Spam labeling if your messages lack value or frequency control

Using SMS platforms that offer filtering tools for DND and non-responsive numbers can mitigate some of these issues.