So we need to look at editorial and user generated content as well. Now, this is going to have a big impact on EEAT because, let's be honest, it's all about people's opinions, it's all about their experience of something, their knowledge, and their authority on the subject. Editorial is great for that because it's a place where people, your content writers, can go to really showcase their knowledge and their expertise about your product or your service or your industry.
This is great for demonstrating EEAT. User-generated physician database , on the other hand, has a similar effect in that it can really show a page's relevance to the topic people are searching for. It can give other opinions and experiences. Reviews, for example, it's great. This is a great indicator of EEAT because it is showing people's experience with your original product or service.
But people on the Internet aren't always incredibly well-behaved. Just fire up your favorite social media platform and take a little scroll. People can't always be trusted with what they say on your website. So you need some moderation and guidance. So moderation might be really educating your content team on how to respond to negative reviews or giving them the tools to moderate comments in any comment section on the website, but they just need to know the risks and rewards of having user-generated content on the website.
Maybe some leaders. There may be some guides for the people who are adding this content to your website, so the users themselves. Give them some tips on how if they are adding a question to a forum, they can write the question in a way that is likely to get more organic visibility and therefore more responses for them. So you can actually help teach your users how to write best for the web through the kinds of tips and guides you're putting in your user-generated sections.
Editorial and user-generated content
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