In the Dutch Email Marketing Benchmark 2023 you can find a lot of useful information about the important email ratios within your industry. Always look carefully at different aspects that play a role in the creation of general figures. Sometimes it provides more insight if you look specifically at the behavior of B2B or B2C target groups and if you take the size of your campaigns into account. In addition, you can always look at comparable industries and historical developments within your own industry.
How do you view the figures from the email leads research? Are there things that stand out to you or do you have questions? Let me know in the comments below.
The E-mail Marketing training
Do you want to get more out of your digital newsletters and other mailings? And realize more opens, clicks and conversion? Then you should not miss this training with e-mail marketing expert Jordie van Rijn. Discover how you can achieve great results with small optimizations and also receive tips to increase the number of e-mail subscribers. Want to know more or reserve one of the last places right away?