Fasten your seat belts! Welcome to the new reality!

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In fact, the crisis in Kazakhstan, in its classical sense, is already over. Inflation is falling, GDP rates are gradually recovering, the tenge exchange rate is more or less stable, unemployment is not growing. What is this if not the end of the crisis?

Formally, yes. But I am sure that many companies are still feeling the impact of the crisis, which is expressed in a drop in demand, less interested and more picky clients, and high competition. If before a client bought a product almost without thinking much, now he chooses, compares, and then leaves with the wording: “I need to think about it” and… disappears.

The economic peculiarity of the past couple of years and the malaysia cell phone number list nearest future has become a total change in the behavior of customers in many markets. For the last two years, the real income of the population of Kazakhstan has been decreasing. This means that Kazakhstanis will be able to buy fewer goods and services for the same income due to rising prices. This happens when the income does not keep up with the rise in prices, and is most often observed during periods of crisis. Kazakhstanis have begun to save, are more rational in choosing products, and often buy goods on the Internet. The new model of behavior has been reinforced by a stable decline in the solvency of Kazakhstanis for several years. We can say that this has become the norm for many. We have already written about the change in consumer behavior of Kazakhstanis due to the crisis. It is safe to say that after the crisis of 2007-2009 and after the change in the oil market, Kazakhstan entered a new economic coordinate system.

The dynamics of real incomes in recent times clearly shows a steady decline in this indicator over the last two years. And that its reduction coincides with periods of crises in Kazakhstan. And most importantly, this decline is "accelerating".