Is there an optimal conversion rate?

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Now we come to the nitty-gritty: How high should your conversion rate be to help your website succeed? If you google this question extensively online, you'll find an average of 2-3%. This means, for example, that out of 100 users, two to three will fill out the contact form. Is that the formula for success? Perhaps you're worried right now because you only achieved a one percent conversion rate with your form.



In my opinion, there's no reason to panic. Conversion rates are like many other albania phone number data things: It depends. If you take a closer look at your goals, you'll realize that not all of them are equally important. A new newsletter subscriber is far less "valuable" than an appointment request via your contact form. Both are conversions, and both influence your conversion rate—but I dare say that an appointment request is much more likely to become a customer than a newsletter subscriber. Therefore, you should use common sense when calculating your conversion rate.



The value of a conversion isn't self-determining, as we've just seen. If one out of 100 users sends you an appointment request or takes advantage of a consultation, that's more profitable for your business than if three people subscribe to your newsletter (which isn't to say that subscribers can't eventually become customers; you can certainly influence that with the help of inbound marketing ). The absolute level of a conversion rate therefore tells you nothing about the expected revenue. It makes more sense to consider each company individually and then set appropriate conversion rate goals. Blanket statements are usually counterproductive.

Another example: If your company restores luxury yachts, a 2% conversion rate is excellent. However, if you sell e-books through online marketing, the same figure doesn't seem quite as encouraging.