Exciting storytelling on the profile page

[sakibkhan29188]

In the previous article, I discussed the perfect profile page and why it should definitely not be neglected. We learned that the profile page is highly relevant for reflecting a company's brand and for building trust with website visitors. The simplest way to do this is to captivate the user with compelling storytelling.



Download Website Relaunch Guide
Storytelling for the website:
the basics for your company profile


What does good storytelling mean? A good story is like a fairy tale: You need a hero who wants to free the princess so he can marry her. But first, he must defeat the dragon (under very difficult and heroic conditions). Happy ending. It's that cambodia phone number data simple! If you apply it to the business world, your story needs a character who has a goal they want to achieve and who (alone or with their team) must overcome several obstacles and resolve conflicts to achieve it. At the end, there's a resolution—goal achieved. So let's get started!



Get started! Let's start with the storytelling


Your profile page is set up and now needs to be filled with content. As already mentioned, good storytelling is essential. In your mind or even on (digital) paper, you have listed the most important key facts about your company. Great! If not, here are a few more ideas to get you started: What is the company's history? When was it founded, by whom, where, and why? You can certainly think of a few key dates and milestones for the company. What is the company's philosophy? Can you explain the mission statement? Maybe there is even a story about how you have already applied it? What can you tell us about the team? Are there any fun facts about the team or the company?

Very important before you start writing: Write in the present tense. This will ensure your profile always sounds current, and you won't have to constantly update the basics. However, you should keep an eye on the topic of updates and continually add new information. Create a clear structure that coherently lists the company's milestones. This way, you can work your way around it and build a likeable and honest story.