Design for small exhibition stands

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Sometimes I drive around the streets looking for a parking space. In Cologne, it's sometimes really difficult to find one. There are a few, but they're usually too small for my family car. Every now and then, I see a tiny car, smartly and elegantly parked perpendicular to the parking direction, and then I think: Small doesn't necessarily have to be bad. You know what I mean. The same goes for the design of small trade fair stands—this, too, can certainly catch the eye.



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Perhaps you want to test a new trade fair and its audience first, or you're a startup with a smaller budget: Whatever your reason for planning a small trade fair stand, keep in mind that you should always tailor your stand design to the needs of your buyer persona . Which products should be showcased? How does the stand design fit your target audience? Because if the right people don't come to your stand, you won't be able to generate leads. You can find out more about lead generation at your trade fair stand in our blog article " How do you generate qualified trade fair leads? " But now, let's move on to our "small trade fair stand":





Make good use of the small space


Of course, it's difficult to fit a lot into a small space, but with clever planning and multifunctionality, a small trade show booth can still work well. Generally, you should consider the number of exhibits; sometimes it's better to demonstrate only a few of your products live, but then perfectly match the trade show's target audience. Here are six tips for small trade show booths:





1. Choose a flexible room layout
A trade fair stand with several variable modules, perhaps movable on casters, can be reassembled and adapted to different stand sizes and trade fairs if you plan to use your small trade fair stand frequently. These modules can serve as shelves for your exhibits, a counter, or high tables for sales talks.

Another option is, for example, to use airy partition walls made of semi-transparent iceland phone number data material, so that different areas can be created even on a small stand.

Stands don't always have to be rectangular. Play with shapes, incorporating distinctive elements and colors from your corporate design. Place walls asymmetrically into the stand, for example, facing the kitchen area. This creates more wall space for graphics or monitors.



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Sloping walls create more space


2. Use the walls
Especially with small stands, the walls should be used functionally and not just for graphics or photos. You can install small shelves that can be used as a small standing table, for example, without taking up much space. It's also good to have a conversation rather than just standing there, but rather to have a place where you can put down a glass of water and a few pens.