90+ E-Commerce Statistics You Need to Know in 2025

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The e-commerce sector continues to grow at full speed. As digital shopping habits change, consumers’ purchasing processes, preferred platforms, and ways of interacting with brands are also transforming. The most up-to-date online shopping statistics for 2025 provide critical data that will help businesses shape their strategies.

In this article, we will cover many important statistics, from general phone number list e-commerce statistics to demographic insights, from user behavior to email and social media marketing. We will also detail the impact of giant platforms like Amazon on online shopping and the changing expectations of consumers.

If you want to be successful in e-commerce in 2025, do not decide without looking at this data. If you are ready, let's start!

General E-Commerce Statistics (2025)
First, let’s cover the basics of e-commerce. As digital commerce grows every year, consumer purchasing habits are also changing. Here are some notable general e-commerce statistics for 2025:

33% of the world's population shops online. ( source )
There are more than 28 million e-commerce stores operating worldwide. ( source )
China is the world's largest e-commerce economy with a market of $672 billion. ( source )
The US remains the second largest e-commerce market with a volume of $340 billion. ( source )
It is predicted that 3.6 billion people will be e-commerce users worldwide by 2029. (source )
96% of Americans have shopped online at least once in their life. ( source )
By 2040, it is estimated that 95% of all shopping will be done online. ( source )
Customers who pay with the “Buy Now, Pay Later” (BNPL) method have an average order amount that is 85% higher. ( source )
63% of consumers are more likely to shop with you online if they had a positive experience in-store. ( source )
56% of people prefer to shop online rather than in a physical store. ( source )
53% of all online transactions are made via credit card. ( source )
48% of people started ordering products online instead of buying them in stores. ( source )
43% of online transactions are made through digital payment systems (Apple Pay, Google Pay, PayPal, etc.) ( source )
38% of online transactions are made with debit cards. ( source )
18% of people prefer shopping online because it is available 24/7. ( source )
17% of people like shopping online because it doesn't require them to leave home. (source )
14% of people prefer shopping online because they can easily find discount codes. ( source )
10% of people think that online shopping is faster than brick-and-mortar stores. ( source )
9% of people say online shopping is advantageous because they can easily compare prices. ( source )
Demographic Statistics of Online Shoppers (2025)
Who online shoppers are and how they behave plays a big role in determining e-commerce strategies. Shopping habits can vary significantly across age groups, generations, and genders. Here are the latest demographic e-commerce statistics for 2025:

General Demographic Data
79% of the American population shops online. ( source )
75% of BNPL (Buy Now, Pay Later) users are Millennials and Generation Z shoppers. ( source )
57% of US adults start their search process on Amazon before purchasing a product. ( source )
Note: Unfortunately, we do not have clear statistics, but according to our observations, we can say that this process starts with Trendyol in Turkey.

Online Shopping Habits by Generation
67% of millennials prefer shopping online over brick-and-mortar stores. ( source )
60% of millennials’ shopping is done online. ( source )
60% of millennials use their mobile devices to compare prices and search for deals. ( source )
56% of Generation X consumers prefer shopping online over brick-and-mortar stores. ( source )
Generations Y and X spend 50% more time shopping online than older generations. ( source )
Frequency of Online Shopping
20% of consumers shop online once a week, 24% once every two weeks, and 31% once a month. ( source )
Online Shopping by Age Groups
91% of Americans ages 18-49 shop online using their smartphones. (source)
69% of adults ages 50-64 and 48% of consumers ages 65 and older report shopping with their mobile devices. (source)
Shopping Behaviors by Gender
Men spend 28% more on online shopping than women. ( source )
24% of men shop online every day. ( source )
17% of women shop online daily. ( source )
Online Shopping Rates by Age
20% of consumers between the ages of 25-34 shop online. ( source )
17% of consumers aged 35-44 shop online. ( source )
15% of consumers between the ages of 45-54 shop online. ( source )
14% of consumers aged 55-64 shop online. ( source )
14% of consumers aged 65 and over shop online. ( source )
13% of consumers aged 18-24 shop online. ( source )
User Behavior: E-Commerce Statistics (2025)
Consumers who shop in e-commerce exhibit certain behaviors during the purchasing process. The steps users follow before purchasing a product, the factors they are affected by, and the devices they use are of great importance in terms of e-commerce strategies. Therefore, if you are a marketer or business owner, we recommend that you pay particular attention to these statistics.